Kuypers Kessel: better driving performance and lower CO₂ with Smart Driver Coaching

Kuypers Kessel, one of the larger carriers in Limburg, has improved its average eco-driving score by 18 percent after one year of using Smart Driver Coaching and has measurably reduced fuel consumption. **The challenge** Kuypers Kessel operated a fleet of more than 80 trucks across Europe. Management noticed large mutual differences in driving style, fuel consumption and damage frequency. A structural approach was needed to gain insight and change behaviour. **Smart Driver Coaching as solution** Apployee implemented Smart Driver Coaching for all driving staff. Via the app, drivers get real-time insight into their driving behaviour: braking, acceleration, speeding, and gearbox use. Apployee coaches discuss the results monthly with employees and provide targeted coaching. **Measurable results after 12 months** - Average eco-driving score improved from 67 to 79 (out of 100) - Fuel savings of an average of 11% per truck - Damage costs reduced by 23% - Higher driver engagement with sustainability goals **Follow-up** Kuypers Kessel has extended the partnership and is now also expanding Smart Driver Coaching to the trailer pool and distribution centre employees.